Design Thinking 2.0: Using the Creative Spectrum
6:00 PM - 6:30 PM Networking & Design SIG Breakout Session
6:30 PM - 7:30 PM Feature Presentation
7:30 PM - 7:45 PM Q&A / Meeting Wrap Up
Design Thinking improves our experiences with technology and is quickly becoming the go-to system for generating ideas. At its most basic, Design Thinking is a continuous conversation with users to iterate on the improvement of your product or system. When done well, this process will produce many ideas--but how do you know how to develop these ideas? Where do these fit within the objectives of your product? One option is to consider the three pillars of what I call the Creative Spectrum, which encompasses Engineering, Design, and Art. Locating your problems within the Creative Spectrum allows you to harness the most useful aspects of each discipline on the spectrum. Do you need a solution that is logical and repeatable or one that is unique and experiential? By understanding the how new ideas work in relation to the objectives of your project, the Creative Spectrum gives you a fresh tool to focus your Design Thinking process.
Jason Prunty arrives at UX Design by way of electrical engineering, photography, and architecture. He is an experienced Product Leader with a diverse design foundation that includes working in industrial design, designing and building computers from scratch, and teaching architecture, photography, and User Experience.
Jason is the Director of UX at ePharmaSolutions, where he is leading a team to improve the experience of medical clinical trials for everyone. He is also an adjunct professor in the Kanbar College of Design at Jefferson University.
When Jason is away from the office, you might find him building a new table in his workshop, inventing a new flavor of bagel in the kitchen, or challenging his daughters to a game of chess.